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We're here to support small businesses build and strengthen their digital presence -- at no cost to you!

About The Program

Is Your Business Making the Most of Its Online Presence?


LA Optimized 2.0 is an innovative program led by the City of Los Angeles’ Economic and Workforce Development Department. It's designed to provide City of Los Angeles small business owners with results-driven digital marketing resources—all at no cost!

From launching a new website, strengthening your social media presence, or designing a compelling e-newsletter, the LA Optimized 2.0 team is here to help with your business's brand awareness. Don’t miss out—complete the registration form today!

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No-Cost Services Brought To You By

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Website Creation & Optimization

Don’t have a website or does yours need updating? Let’s build one that drives traffic and increases sales!

Social Media &

Looking to kickstart or grow your social media or email presence? Let’s create engaging content together!

Complimentary Coaching & Training

Let's create a growth plan for your business. Receive one-on-one marketing support tailored to your business’ needs.

Learning Center

The City of Los Angeles and partners offer many tools and resources to help your business thrive.

Coming soon!


Accelerator Academy

The LA Optimized 2.0 Accelerator Academy empowers small business owners with dynamic, self-paced video lessons on essential marketing topics. 


These videos are open to everyone and are constantly updated. Dive in and start exploring today!

Coming soon!



Businesses must have a current Los Angeles City Business Tax Registration Certificate (BTRCT) to apply. Space is limited. Priority is provided to brick and mortar businesses within L.A. City boundaries with an active BTRC prior to March 2020. Please note that some small businesses might not be fit for the LA Optimized 2.0 program. If you register, our team can discuss your business needs and explore other resources available to you.

Examples of ineligible business include, but are not limited to:

- Business/Owner that has previously applied for this grant program, or has previously received a grant award from this program

- Nonprofit organizations

- Businesses that were not in operation and were not located in the City of Los Angeles on or prior to March 1, 2020

- Rideshare businesses - Landlords/Schedule E Passive Income - Businesses or companies held in trust  -Businesses that do not have a physical location using P.O. Boxes as a business address - Businesses engaged in illegal activities, such as selling drug paraphernalia or operating a motel that permits illegal prostitution - Cannabis businesses or businesses that support cannabis businesses - Corporate-owned franchises (a corporation is responsible for operations, profit and loss, business decisions, and quality control; corporate hires and oversees all store staff) - Publicly traded companies - Private social clubs that limit the number of memberships for reasons other than capacity - Payday loan stores, pawn shops, and other firms involved in lending activities, such as banks, finance companies, and any other firm whose stock in trade is money - Insurance companies, such as life, auto, home, bail bonds, and other similar entities - Astrology, palm reading, tarot, etc. - Liquor stores and smoke shops - Night clubs - Adult bookstores - Businesses and sole proprietors that provide massage services - Businesses that present live performances of a prurient sexual nature and/or derive revenue through the sale of products or services of a prurient sexual nature - Gambling businesses (i.e., track wagering facilities, casinos, bingo parlors) - Trailer-storage yards and junkyards - Gun or ammunition stores - Multi-sales distribution - Firms involved in speculative activities (i.e., day trading, stock market exchange facilitators) - Dealers of rare coins and stamps - Lobbying firms or businesses that dedicate 50% or more of their time or resources to lobbying activities - Churches or other religious organizations - Government offices or agencies - Real estate agents




“We are continuing to open Los Angeles for business by offering more and new resources to help Angelenos be competitive online and new learning opportunities to help Angelenos deepen their knowledge and hone their business skills.


These resources are part of our ongoing work to make sure small businesses can start, grow and thrive in the city and our recommendations are directly informed by what the business community tells us is needed.”

- Mayor Karen Bass

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